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Who am I? My name is Anna Kerley and I am in my penultimate year at Flinders University studying Business (Marketing) and International Tourism. I have created this blog as part of studies into social media marketing. Outside of study I spend a large amount of time working, firstly as a tour guide and secondly as a marketing assistant. I am extremely lucky to already be working in the same field as my studies and will continue to work hard at what I am passionate about. What is the Takeover? Over the last few months I have viewed a range of documentaries that delve into the topic of social media marketing. I have found these to be interesting, engaging and educational. I have decided to use this blog to share what I have learnt (and what I am yet to learn) from these documentaries in regards to social media marketing. The name 'The Takeover' I came up with as a few of the documentaries I have already viewed discussed how social media is 'taking over' as the...
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