The Takeover

Fyre Festival was supposed to be a once in a lifetime luxury music experience, as social media portrayed it would be. A documentary about Fyre Festival can be viewed on Netflix (FYRE: The Greatest Party that Never Happened ) and shows that experience marketing can be extremely powerful. https://www.youtube.com/watch?v=mz5kY3RsmKo This YouTube video shows footage used to initially promote the Fyre Festival. It doesn't focus on selling and promoting, (they didn't use ads) but rather sharing of an experience that can excite a wide range of viewers, basically, a dream. Also, by using famous influencers with a strong online social media presence added to the coverage online, particularly capitalising on millennial consumption habits. Nearly 400 influencers named 'Fyre Starters', all having hundreds of thousands of followers each, posted the same bright orange tile on Instagram in unison - this grabbed the attention of viewers to lead them to the video link. (Using ...

A creative way to explain social sites. With Donuts! Yum!

Who am I? My name is Anna Kerley and I am in my penultimate year at Flinders University studying Business (Marketing) and International Tourism. I have created this blog as part of studies into social media marketing. Outside of study I spend a large amount of time working, firstly as a tour guide and secondly as a marketing assistant. I am extremely lucky to already be working in the same field as my studies and will continue to work hard at what I am passionate about. What is the Takeover? Over the last few months I have viewed a range of documentaries that delve into the topic of social media marketing. I have found these to be interesting, engaging and educational. I have decided to use this blog to share what I have learnt (and what I am yet to learn) from these documentaries in regards to social media marketing. The name 'The Takeover' I came up with as a few of the documentaries I have already viewed  discussed how social media is 'taking over' as the...